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RESEARCH WORLD
Nro. 14, November 2009
- Co-creating the 2020 kitchen. Online qualitative research can bring emotional responses to the fore if you let participants express themselves freely and have fun, especially when co-creating.
- Size does matter. The rapidly emerging markets of East and Central Europe have suffered heavily in the global financial crisis.
- Messages that work in a recession. How can advertisers connect to anxious consumers in a downturn? Semiotic analysis identifies seven keys themes that may provide the answers.
- ESOMAR: the Ebay of market research?
- The doubting consumer. John Gerzema talks about declining trust in brands and how research can help to build an energy-driven enterprise.
- How religion impacts research. Religion is an important part of daily life in Africa and impacts not only marketing but market research as well.
- The skills to innovate. Neuroscience, ethnography and biometrics create a more potent mix for qualitative research but what more is needed?
- Reading people`s minds. Neuroscience goes mainstream. Reading brainwaves has, until now, been seen as something of a fringe research technique.
- The consumer driven revolution. A new study shows what people are doing in social media and examines what it all means for researchers.
- Is online the fastest-growing media channel?
- Eyeing potential partners. Research buyers looking for new agencies want a simple way of sorting the best from rest. Two exciting new projects may provide the solution.
- Multivariate pricing. Price strategy is the key marketing tool for companies to increase their competitive edge but too often, prices are based on costs, not on consumers` perceptions to value.
- Does sustainability pay?
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